Today’s iPad announcement is guaranteed to to draw attention to the tablet category, Apple, and the iPad itself. We pulled together 19 of the latest tablet facts and stats to make you smarter and save you time.
Tablet Market Structure and Forecast (Tablets + Market Structure tags on Factbrowser)
- Tablets took less than 2 years to reach 40MM devices in the US, outpacing smartphones, which took 7 years according to comScore
- Forrester expects 112.5MM adults in the US will own a tablet in 2016, equalling 34% of U.S. adults, up from around 9% today
- Per NPD DisplaySearch, Apple had a ~59% share of the tablet PC market in Q4 2011, followed by Amazon at 16.7% and Samsung at 6.7%. And TrendForce expects Apple to hold on to its 50%+ share through 2015
- The US accounts for 43% of the 55MM iPads Apple has sold according to Forrester
- Per Juniper Research, tablets accounted for 7% of global app revenues in 2011 and are expected to account for 25% by 2016
Who’s Buying Tablets? (Tablets + Demographics tags on Factbrowser)
- According to InMobi, 29% of web users plan to buy the iPad 3, 54% of whom do not already own a tablet
- According to NPD Group, more than 40% of iPad owners have a household income of $100k or more, vs 26% of non-iPad owners
- Per Nielsen, 43% of tablet owners are female
- 7 of every 10 children under 12 in tablet-owning households use the device according to Nielsen
- Almost 20% of Latina moms own tablets according to Mamiverse
- Almost 40% of Boomers own tablets according to MediaPost
How Are They Using Them? (Tablets + Behavior tags on Factbrowser)
- IPad owners love to shop. According to Zmags, iPad owners drive twice as many retail purchases per person as users of other devices
- And according to Adobe, the average order value of tablet users on retail sites in 2011 was $123, vs. $102 for traditional PCs and $80 for smartphone users
- 40% of US tablet and smartphone owners use them while watching TV according to Nielsen
- 71% of adult and 79% of teen tablet owners play games on their tablet for at least an hour a month per Parks Associates
- Almost 60% of tablet users in the US use them to watch video according to Ad Age
- 58% of tablet users consume news on the device according to comScore
- 37% of US tablet owners take them to work according to Forrester
There are 250+ more facts and stats on tablets at Factbrowser, and more are sure to follow today’s announcement. How do you think the iPad 3 / iPad HD will change the landscape?